1980s
It started on stage
Before he built a supplement company, Jeff Golini built a physique. He won the Mr. Lorain title in 1982, placed fourth at the NPC Los Angeles Championships in 1984, and earned his pro card at the 1988 California Pro-Am.
We are
Born in a gym bag, built in Billings, Montana. This is how EFX Sports came to be.
Who we are
EFX Sports makes supplements for people who train hard and want to know exactly what they’re taking. We’re part of All American Pharmaceutical, one of the few supplement companies that formulates, tests, packs and ships its own products.
Our story
One athlete, a gym bag, and a better idea for creatine. Here’s how it came together.
1980s
Before he built a supplement company, Jeff Golini built a physique. He won the Mr. Lorain title in 1982, placed fourth at the NPC Los Angeles Championships in 1984, and earned his pro card at the 1988 California Pro-Am.
1985
While still competing, Jeff started All American Nutritional Supplements. He sold his first products out of his gym bag at Gold’s Gym in Venice, California.
1992
The same year he retired from pro bodybuilding, Jeff founded All American Pharmaceutical in Billings, Montana. Making its own products under its own roof is still what sets it apart.
2002
Jeff’s research produced Kre-Alkalyn, a pH-correct creatine. U.S. Patent 6,399,661 was granted for it in 2002, and it became the company’s signature ingredient.
2005
Jeff Golini, Brian Andrews and Bruce Butterbredt launched EFX Sports as a small in-house brand of All American Pharmaceutical. That same year, EFX set up its first booth at the Mr. Olympia Expo.
2006
Karbolyn followed a year later, a carbohydrate fuel from the same Billings lab. Together with Kre-Alkalyn EFX, it put the young brand on the map.
Today
What began as a tiny in-house brand is now an international one, made in Billings by a team of more than 150. Newer formulas like K-OTIC and Kre-A-Glo carry the story forward.
Every EFX product is made in the USA. We formulate, test, pack and ship our own products in Billings, Montana, so we know exactly what goes into each one.
How we make it
We test every incoming raw material, every batch during production, and every finished product. That’s what 3X Tested means, and it’s how we stand behind every label claim.
Our Billings facility is certified to NPA’s GMP standard and audited by UL. Our Informed Sport certified products are screened for banned substances, batch by batch.
The founders
EFX Sports launched in 2005 with three founders. Jeff Golini brought the science and the manufacturing behind it. Brian Andrews and Bruce Butterbredt led the new brand as its President and Vice President.

Co-founder, EFX Sports
Founder of All American Pharmaceutical, former pro bodybuilder and inventor of Kre‑Alkalyn.

Co-founder, EFX Sports
President of EFX at its 2005 launch.

Co-founder, EFX Sports
Vice President of EFX at its 2005 launch.
Where we’re going
Our mission is “to help athletes worldwide achieve their God-given potential through expert guidance and elite sports supplementation.” It guides every formula we make.
New products like Kre-A-Glo are built to the same standard as the ones that started it all. And we keep giving back to the athletes and communities that got us here.
From a gym bag in Venice to a factory in Billings. See what we make today.
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