Twenty years on the expo floor

We set up our first booth at the Mr. Olympia Expo in 2005, the same year EFX Sports launched. We had a couple of products, a banner and a lot of nerve. Every year since, the best part of the show hasn’t been the stage. It’s been the people who walk up to the table and tell us how they train.

Those conversations shape what we make. When athletes tell us a product upsets their stomach, or that they can’t tell what’s actually in a scoop, we take it back to Billings. A lot of what EFX stands for today, from pH-correct creatine to testing every batch, started as a question someone asked us across a folding table.

So if you see us at a show this year, come say hello. Bring your questions, and your complaints too. That’s how we got here.